About

Everyday Athlete is a labor of love produced by Heidi Swift, a freelance writer and photographer with a penchant for adventure.

A reluctant cyclist at first, she was lured into the painful sport by the siren song of cyclocross. She is known for her inability to descend at speed, triathlete-grade bike handling skills, and willingness to suffer.

Background

Heidi Swift grew up on a softball field, snapping up low line-drives and stealing bases. Later in life, she was duped into trying distance running and discovered that intense suffering brought great psychological reward. Cue to an ongoing love-and-hate relationship with pain.

The content here is sometimes informational, sometimes inspirational, but always, always straight from the gut.

What’s Up With the Ads?

Don’t you hate advertising?

Me too.

I really, really do - trust me - I worked at a huge advertising agency in San Francisco for five years. Advertising makes me want to go to the gym and drop a 50 pound weight on my head.

But you know what? I love this blog. I love all the people I’ve met, I love getting to write about sports and fitness every day, I love sharing the knowledge that I have, and I love researching all the latest and greatest stuff.

And doing all this takes time and energy. And, well, sometimes money. Can you blame me for trying to cover a few hosting fees here and there?

So yeah, there’s a little bit of advertising here, and I sincerely hope that you won’t hold it against me. Trust that I will never actively endorse a product or service that I do not believe in. Your trust is important to me and I intend to handle it with care.

To see all the sites, blogs, products, services, and gear that I really love, be sure to check out the resources page.